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Expected Value Is the Only Number That Matters in Prediction Markets

Every prediction market trade is a probability call. If you're not calculating expected value before you click, you're guessing. Here's the framework that turns a Kalshi price into a trade signal.

BR
FSWA Award Winner · Published Author · Ran 4Deep Sports · Led FTN Marketing · Traded Bonds on Wall Street
March 18, 2026

A plain-English introduction. For the exact formula the calculator runs, the normalization choice behind it, and why the threshold sits where it does, read how we compute edge.

The Short Version

The Gap Is the Entire Game

The market is pricing a Fed rate cut at 32 cents. You think the real probability is 42%. That gap is the trade. Everything else — the news flow, the talking heads, the chart patterns — is noise until you run it through expected value.

Here is the math. If you pay 32 cents for a contract you believe is worth 42 cents, your edge is 31.25%. For every dollar you put into this contract, you expect $1.3125 back over the long run. Bond desks would mortgage the building for that spread.

If you are not calculating this number before you trade, you are not investing. You are guessing.

What Expected Value Actually Means

Expected value is the probability-weighted average of all possible outcomes. For a binary contract, the math is clean:

EV = (your probability × payout) − (1 − your probability) × cost

A YES contract on Kalshi pays $1.00 if it resolves YES and $0 if it resolves NO. Buy at 32 cents with a true probability of 42%:

EV = (0.42 × $1.00) − (0.58 × $0.32) = $0.420 − $0.186 = +$0.234 per share

That is a trade, not a close call.

The Three Signals: BUY, SELL, SKIP

Every market price sits in one of three zones relative to your estimate.

BUY — your probability is meaningfully above the market price. The market is underpricing the event.

SELL — your probability is meaningfully below the price. The market is overpricing it; the NO side is the position.

SKIP — the gap is inside the error bar of your own estimate. This is the most common correct answer, and the discipline to accept it is most of what separates a trader from a participant.

The Three Things It Does Not Settle

Positive expected value is where the analysis starts.

Your probability might be wrong. The formula treats your number as fact, and it is the one input the arithmetic cannot check. Where that estimate comes from — base rates first, evidence weighted by how diagnostic it actually is — decides whether anything downstream means anything.

Fees are not in the number. Kalshi's trading fee peaks on contracts near 50¢ and, as a share of price, bites hardest on cheap ones. The real breakeven is the price you paid plus the fee you paid, and a thin edge can be spent entirely on entry.

Edge is not position size. A +40% edge does not mean 40% of your account. EV and Kelly answer different questions, and confusing them is how an account with a genuine edge still goes to zero.

The Discipline Habit

Run the number before every position. Not after, when you are looking for a reason — before, when it can still talk you out of the trade.

Most contracts you look at will come back SKIP. That is the system working. The edge is not in trading more; it is in trading only when the gap is real, sized to what the gap is worth.

Use The Tool

The EV Calculator is free and needs no account. Enter a Kalshi or Polymarket price and your probability; it returns the edge and the signal.

Run the EV Calculator →

Educational analysis, not financial advice. Trade responsibly.

Frequently Asked Questions

What is expected value in a prediction market?

Expected value is the probability-weighted average of what a contract returns. For a binary contract that pays $1.00 on YES and $0 on NO, it is your probability times the payout minus the cost of being wrong. A positive expected value means the contract is priced below what you believe it is worth.

How do I calculate expected value on a Kalshi contract?

Take your probability the event happens, multiply by the $1.00 the contract pays, and subtract the cost of the contract weighted by the chance it resolves NO. A 32¢ contract you believe is worth 42¢ returns about +23¢ per share in expectation. The EV calculator does this and reports the result as an edge percentage of the price.

What counts as a good expected value edge?

Anything inside about ±5% of the contract price is inside the error bar of a typical probability estimate and should be treated as no signal. Above that is a real gap, but a real gap still has to clear trading fees — which on Kalshi are largest near 50¢ — and still has to be sized properly before it becomes a good position.

Is a positive expected value enough to take a position?

No. Positive expected value is a precondition, not a decision. It assumes your probability is correct, it excludes fees, and it says nothing about size. Each of those can turn a positive-EV contract into a losing trade, which is why edge, cost and sizing are three separate calculations.

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BR

Benny Ricciardi

Founder · The 7 Oracles

Benny Ricciardi is an FSWA Award Winner and published author. He ran 4Deep Sports as CEO, led marketing at FTN Network as CMO, and traded bonds on Wall Street. He founded PredictionMarketsPicks.

Follow @BennyR11
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